4 p's

My analysis on the key concepts of development and/or communication that led to the project’s success or failure:

This Program truly helps those unfortunate Filipinos but many issues tell that this program is not good enough to be implemented because of lacking of knowledge that’s the reason why they are encountering many problems now so we can’t consider this as a successful project.

 I've watched on the television a documentary report about this 4p’s, it stated there that not all the poor Filipinos are given the chance to benefit from this program especially those people from very far provinces.

http://www.fo11.dswd.gov.ph/wp-content/uploads/2013/06/4ps.png

Giving the people access also means giving the opportunities to air their views and complaints about a project. I think this project didn't provide an access to all target audiences. It would be better if the implementer of this program gather more information about the beneficiaries who will need this program the most. We all know that corruption is rampant in our country. And so, there's no doubt if some of the politicians would be the real beneficiaries of this program. They should always upgrade and inform the public about the nature and dynamics of the program as well as its new developments as part of transparency and public relations strategy so that the people will be aware and updated.

However, we should not always focus on the implementer of this project. 4p’s could also be successful if the concept of mobilization is used. The program is not alms-giving because it has established conditions and requirements which the beneficiaries need to comply. It means, those members should also be on the move, this program is very much appropriate for Filipinos e.specially for those who have a big family but can’t afford to feed their children, on the contrary, this would add up to the “laziness” of the Filipinos in the sense that they would just depend on the 4 p’s rather than find their own job to sustain their needs. As a matter of fact, one of my aunts benefits from this. It really improved the quality of their lives. She can now send her children to school regularly. On the other hand, her husband became more alcoholic because he can now afford to buy liquors from the money they get from this program.

Self-reliance is also very important in this program. Beneficiaries should learn to depend on themselves for their food and income. The money that this project provides is not enough to sustain the basic needs; they have to use money wisely and think of other things that can help them to meet their daily needs.